Dranzer — brand identity designer & creative developer in India. Everything has
a reason.
Premium brand identities and digital experiences designed with clarity, intention, and attention to every detail.
A few marks I carry with me.
More than
a designer.
I'm Arijit Kundu, better known as Dranzer — a brand designer focused on creating identities that are as strategic as they are visually distinctive.
For over six years, I've helped brands, esports organizations, startups, and creators develop visual systems that feel cohesive, memorable, and built to grow.
My work is guided by curiosity, research, and an obsession with the details that most people overlook. Outside of design, I enjoy studying cybersecurity and digital systems — an interest that has sharpened the way I analyze problems and approach every creative decision.
"Great design isn't decoration.
It's a system where everything has a reason."
Every visual decision is rooted in understanding the brand, the audience, and the goal first.
Typography, spacing, motion — these are never afterthoughts. They're what separates good from great.
I build identity systems that remain coherent and powerful as brands scale over time.
What I do
Brand Identity
Building visual identities that create recognition, trust, and long-term consistency. Logos, systems, guidelines — the full picture.
Visual Design
Marketing assets, campaign graphics, social media, presentations, and digital content that strengthen your brand's visual presence.
UI & Product Design
Clean, modern interfaces designed with usability and visual clarity in mind. Design that communicates before anyone reads a word.
Web & App Dev
Turning polished concepts into responsive websites, web apps, and mobile-ready products. Design-led, code-backed, built to perform.
Selected Work
A selection of branding, identity systems, marketing visuals, and digital experiences crafted for teams, startups, and creators.
Dranzer K. — Brand Identity
Miraaj — Logo & Identity
FEAR FEROX — Brand System
Electrify Steel — Esports Brand
Headers, Posters & Ads
Stream Packages & Thumbnails
Principles I design by.
Instead of generic feature cards — the actual values that guide every decision.
Intent over decoration.
Every visual decision should support the message. If it doesn't have a reason, it doesn't belong.
Consistency builds trust.
Strong brands aren't louder — they're more recognizable. System thinking over one-off visuals.
Details create quality.
Typography, spacing, hierarchy, and motion are never afterthoughts. They're what separates good from great.
Built to last.
Good design shouldn't feel outdated six months later. I build for longevity, not trends.
Trusted by people I've worked with.
"Always delivers great quality work, works well with deadlines & always communicates within a professional manner. Expand into more areas don't stick to esports. you have allot of potential, make use of it!"
"Great guy, responds fast and goes above and beyond with his work. Worked with him for 6 years now. Hard to find someone talented and passionate with their work. Keep working your ass off. Never stop."
"Dranzer is a very well versed and knowledgeable designer who creates sleek and professional graphics, I would highly recommend his services to anyone in need of a graphic. He's trustworthy, quick to respond, and his work speaks for itself."
"Dranzer was a creative director for BFG esports and in that time he amplified our brand and gave us the life we had been looking for with our graphics and branding. He is professional, patient and his vision to design is refreshing."
30 minutes.
One conversation.
That's all it takes.
Pick a slot, show up, tell me about your project. I'll give you an honest perspective — no sales pitch, no fluff.
" He is professional, patient and his vision to design is refreshing. — AsenaRaven
All times shown in IST (GMT+5:30). Cal.com will confirm your local time.
You're all set!
I'll send a Google Meet link to your email within a few hours. Talk soon!
Everything you wanted to
ask about brand design.
Straight answers. No fluff. Everything a founder, creator, or team needs to know before starting a brand project.
Who is Dranzer and what kind of projects does he take on?
Dranzer is the creative alias of Arijit Kundu, a brand identity designer and creative developer based in Sikkim, India. With over 6 years of experience, he has worked with esports organizations, startups, content creators, and independent brands worldwide.
He takes on brand identity projects (logos, visual systems, brand guidelines), visual design work (social media, campaigns, marketing assets), UI/UX design, and web & app development (websites, web apps, and mobile-ready products). Projects range from solo creator branding to full team identities for competitive gaming orgs.
What is brand identity design and why does my business need it?
Brand identity design is the complete visual language of your business — logo, typography system, color palette, brand guidelines, and all graphic assets. It's the visual difference between a brand that gets remembered and one that gets ignored.
Without a consistent identity, even great products feel unpolished and untrustworthy. A strong brand identity builds recognition, creates trust instantly, and gives your business a competitive edge that's hard to copy.
How long does a brand identity project take?
Timelines depend on scope. A logo-only project typically takes 1–2 weeks. A full brand identity system (logo, color, typography, brand guidelines, and 3–5 collateral pieces) takes 3–6 weeks. Larger brand systems with motion, web, and extensive guidelines can take 6–10 weeks.
Every project starts with a clear timeline so there are no surprises — just steady progress toward a finished identity that works.
Does Dranzer specialize in esports branding?
Yes — esports and gaming branding is a core specialty. Dranzer has served as Creative Director for esports organizations like BFG Esports and Electrify Steel Gaming, delivering team logos, jersey designs, stream overlays, Twitch packages, social media kits, and complete brand systems built for the competitive gaming scene.
He understands the unique demands of esports aesthetics — bold, high-energy, versatile across jerseys, digital, and merch — and brings that knowledge to every gaming-adjacent project.
Can Dranzer work with clients outside India?
Absolutely. While based in Sikkim, India (IST / GMT+5:30), Dranzer works with clients across the US, UK, UAE, Europe, and beyond. All project work — discovery calls, feedback rounds, file delivery — happens remotely. Calls are scheduled to fit your local timezone.
An 11,000+ view Behance portfolio built entirely through international remote clients proves this model works extremely well.
What is the difference between a logo and a brand identity?
A logo is a single mark — a symbol or wordmark that identifies your brand. A brand identity is the full system that surrounds and supports it: color palette, typography, spacing rules, iconography, imagery style, and guidelines for how everything works together.
Think of the logo as the face, and the brand identity as the complete personality and wardrobe. You can have a great logo that falls apart without the system, but a great system makes every touchpoint feel intentional and premium.
What is the discovery call and what happens during it?
The free 30-minute discovery call is a no-pressure conversation to understand your project, your goals, and your brand. Dranzer will ask about your business, your audience, your competitors, and what you're trying to achieve visually.
By the end of the call, you'll have a clear idea of whether Dranzer is the right fit, what a project might look like, and a rough sense of scope. No sales pitch. Just an honest, useful conversation — book one here.
How do I get a quote for my design project?
The fastest way is to book a free 30-min discovery call — describe your project briefly when booking, and Dranzer will come prepared with questions and an initial scope estimate.
Alternatively, send a message via the contact form with your project brief. You'll receive a response within 24 hours with next steps and a rough estimate based on your needs.
Still have questions?
Book a free 30-minute call — no commitment, just a good conversation about your project.
Book a Free Call ✦Let's build something meaningful.
Whether you're launching a new brand, refreshing an existing identity, or looking for a long-term design partner — I'd love to hear about your project.